John Ehler first started in the Financial Services industry in 1992, working with a major Broker until 2004. Later that year he joined HBW Securities LLC so he could become an Independent Representative and help clients with a customized financial strategy. In 2017 HBW Securities LLC became part of Cetera Advisor Networks LLC.

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John had spent 25 years in the Construction trades before changing careers into Financial Services. His own experiences in the 1980’s and 1990’s had convinced him that the entire Financial Services industry has been geared for the upper-income earners, and that no one was servicing the blue-collar earners. This group of hard-working earners also wanted to know how they could become wealth builders as well. John joined the Financial Services industry for the purpose of filling this void.

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He devoted his business to educating families so they can come up with their own financial game plan, empowering them to make decisions that would lead them toward Financial Independence. A focus on education helped John become one of the SmartVestor professionals picked by the Dave Ramsey Show, since 2006.

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John was licensed in Life Insurance, Long-term Disability Insurance, and Securities registered with a Series 6, 63 and 26. He was the President and Founder of Ehler Financial Group. He is married to Cheryl and they have three grandchildren. John’s passion is to treat every one of his clients the way he would like to have been treated when he was first learning how to plan for his financial future. Through this passion he wishes to empower and encourage all families with the education and determination they need to find the path to their own financial confidence.

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John has since retired in the Summer of 2026 to pursue another one of his goals, authoring a book. His legacy, and founding beliefs, are carried on through the business.